IT crowd fall under Marketing Magician’s Spell

Nearly 200 business professionals from across Bedford attended a talk by Stefan Drew, the man the BBC call The Marketing Magician for his ability to produce effective marketing ideas ‘out of thin air’.

The event was organised by Bedford College and the British Computer Society and helped local organisations learn about Stefan’s magic online marketing that requires little technical skill and almost no cost.

Afterwards Stefan said, “10-20 years ago most marketing was offline and consisted of adverts, brochures, leaflets and direct mail.  Today 600 million people have signed up to Facebook and 50% of them visit the site every day.  There are 5 billion mobile phones in the world, which means billions of people have a ‘computer in their pocket’ and most people regularly use Google to find information on products and services.”

“Being on page one of Google is essential and yet, with so much competition, it is very challenging for most businesses.  In this event we demonstrated how Bedfordshire businesses can compete in this global online market and win.”

“Amazingly, most of what I demonstrate is effectively free, so as the economy slowly recovers, cost isn’t a factor.  It is more about knowing what to do and getting on with it.  My challenge to local businesses is to do just one or two things online each week to grow their businesses.”

This event was the second highly successful lecture in a series of evening sessions aimed at local businesses.

The next event will take place on Wednesday, 5 October 2011.  The speaker is Ted Schultz, Business Development Manager at Microsoft Cloud Services and be about the impact of cloud computing on businesses in Bedford.