Online Business Marketing Tips from Stefan Drew

 

STOP PRESS

Following the very successful "Online Business Marketing for the Non-Technical" event we held in May which was presented by the man the BBC calls "The Marketing Magician", Stefan Drew, we have had a lot of requests for more in-depth marketing courses presented by Stefan.  Stefan has agreed to run three more in-depth courses - Effective Business Marketing Strategies for Small and Medium Sized Businesses, Online Business Marketing for the Non-Technical and Three Ways to Grow Your Business.

12/08/2011

There is nothing like real life practical advice 

It is better than all the theory you will ever receive.

Following her attendance at the Online Business Marketing for the Non-Technical evening event at Bedford College, Hayley Tilley sought some practical advice.  She told me she had taken some of the advice I'd given at the event and wanted to know what else she could do to improve her business website.

To see my advice to Hayley follow the above link.

Enjoy your marketing!

14/07/2011

Some marketing ideas are so simple

For example getting your business on Page One of Google isn’t nearly as difficult as you might think. Getting on page one isn’t down to luck; you just have to follow some basic rules.

The thing is most people really don’t understand the basic rules .. and sadly that includes many website designers and marketing specialists. That actually decreases the competition to get on Page One of Google. If you understand the rules, and they don’t, you can beat your competition .. however big they are.

Although there are hundreds of things you could do to improve your businesses search results here are three most essential things you can do to significantly increase your position on any search engine.

08/06/2011

Top social networking tips 

I’m often asked about social media / social networking and am happy to help people with it. However there are some fundamental questions you should ask before you start Tweeting, writing on Walls or using the more advanced bits of LinkedIn.

To see what they are go to Social Media Strategies and Tactics.

Website critique  

In future posts I’ve been asked to critique the website of someone that attended the event. They have a great looking website that will be of interest to many people .. but we managed to find several ways they could improve their site and position in the search engines. Look out for a future email.

Bedfordshire Business Group 

Can I also encourage you to join the Bedfordshire Business Group on LinkedIn. We’ll be posting more tips on it and you also have the opportunity to post questions for the group to answer. It could be a great way to showcase your business locally and for local businesses to work together.

For Social Media Strategies and Tactics click the link

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Stefan Drew

Stefan Drew is regularly introduced by the BBC as the ‘Marketing Magician’ because he can produce effective marketing ideas ‘out of thin air’. Stefan specialises in using low cost and free marketing - much of it online - and has helped businesses win ‘more customers, who spend more money, more often’.　

Stefan agreed to share the secrets of his magic ways with Bedford businesses and on Wednesday 18 May talked about ‘Online Business Marketing for the Non-Technical’ at a joint British Computer Society (BCS) and Bedford College evening lecture. Stefan demonstrated some free, or low cost, ways in which businesses can market themselves without needing any technical skills. The topics covered included: