Digital Marketing Event
A joint event between Bedford College
and the Bedford branch of the British Computer
Society
The Internet is the fastest and most cost
effective way of promoting your business, beating the competition
and increasing profits through effective marketing. Nowadays,
most businesses have their own website and it is hard to keep track
of the actual numbers in such a dynamic environment.
According to a recent
Netcraft Web Server Survey (September, 2010), there are around
227,225,642 websites worldwide. Particularly in the current
financial climate it is important to get the most out of the
investment in your business website. The impact of effective
SEO (Search Engine Optimisation) techniques and Paid Search (PPC)
in driving the right kind of traffic in the right way to your site
is well recognised. Indeed, online advertising overtook TV
sales for the first time in September 2009 with Google commanding
80% of this market – and with AdWords the dominant player in the
Pay-Per-Click (PPC) arena delivering $13 billion in revenue for
Google last year. However, an integrated approach
encompassing a range of channels should be taken to developing your
internet marketing strategy.
According to a recent Nielsen survey, 90%
of global online consumers trust recommendations from people they
know. As a result, social media has emerged as a powerful
channel for driving new customer acquisition and extending the
reach of existing online marketing campaigns.
If you are interested in learning
about Google AdWords, pay-per-click strategies and search marketing
essentials, or if you are not au fait with the potential
impact of using Facebook, Twitter feeds, YouTube marketing, blogs
or discussion forums in driving customers to your website, you
should attend this meeting.
Date: Thursday, 21 October 2010
Theme: Digital Marketing – From Google Tools to
Social Media Networks
Time: Registration and refreshments at 6.00pm for
a start at 6.30pm to 8.30pm
Location:Studio Theatre, Bedford College,
Cauldwell Street, Bedford MK42 9AH
Agenda
|
6.30pm |
Introduction and
Welcome
Mr. Bob Lincoln CISM
MBCS CITP ACIB
Benefits of BCS
Membership
Dr. Ip-Shing Fan BSc
PhD CEng MBCS MIET
|
| 6.40pm |
 Search Marketing Essentials
Speaker: Jeremy Chatfield,
Merjis Ltd, Bedford
Even with the rise of social media, search is
still an enormous driver of online business. In this talk
Jeremy will discuss free and paid search and the relationship of
display advertising.
Jeremy created his first website in 1994 and
set up Merjis Ltd in 2004 to act as a premium web marketing agency,
mostly for larger brands.
|
| 7.10pm |
Social Media Marketing
Speaker: Mark Cook, Search Marketing
Director, Further Search Marketing Ltd, Norwich
An exciting journey exploring the nuts
and bolts of online interaction and how it’s possible to use
people-power to fuel your marketing campaigns.
Mark has 9 years experience in search
marketing, setting up his own successful online businesses, before
taking his experience agency-side and joining Further to set up the
search marketing department where he has worked directly with
blue-chip clients such as Expedia and Mazda. Further is one
of the UK′s fastest-growing search and social media marketing
agencies.
|
| 7.40pm |
Opportunity to question the speakers |
| 8.00pm |
Thanks |
| |
Opportunity to network and talk to the
speakers
|